B2B Marketing

What can Taylor Swift teach us about B2B marketing trends in 2024
With over 20,000 fans regularly showing up to her concerts just to stand outside the stadium—a phenomenon known as ‘Taylorgating’—the sense of belonging to ‘brand Taylor’ felt by her fans is far stronger than even the most lauded companies could hope for.
min
Debunked: the mythical world of the B2B copywriter
“So what do you do exactly? You… write?”. The life of a copywriter seems to be the biggest mystery since Area 51. But today, copywriter Jenta unveils some insight into her mythical life.
min
Long live your annual report!
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
3 min