Good storytelling is all about framing. The right framing can turn a dry historical fact into a heartbreaking story of stolen innocence. For example…
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B2B Marketing
The best books about marketing aren’t about marketing. In Antifragile, Black Swan author Nassim Taleb unwittingly explains how marketers can thrive in a volatile world.
min
With over 20,000 fans regularly showing up to her concerts just to stand outside the stadium—a phenomenon known as ‘Taylorgating’—the sense of belonging to ‘brand Taylor’ felt by her fans is far stronger than even the most lauded companies could hope for.
min
At the UBA Trends Day, Felipe Gomez gave what was easily one of the best keynotes in recent years. Let's see what we can learn.
3 min
Artificial intelligence and machine learning heavily influence the digital marketing landscape. BBC explains the impact on their way of working, as well as the impact on the way they deal with customers.
6 min
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
3 min