Brand Strategy

Are you lost in your own brand overgrowth?
Most B2B companies have too many brands. Legacy brands from acquisitions and product brand proliferation confuse customers and hinder your growth. Time for a bit of trimming.
3 min
Debunked: the mythical world of the B2B copywriter
“So what do you do exactly? You… write?”. The life of a copywriter seems to be the biggest mystery since Area 51. But today, copywriter Jenta unveils some insight into her mythical life.
min
Account Based Marketing, love at second sight
ABM or Account Based Marketing, we are all inundated with it on social media or through newsletters. Yet, it is not always clear how to get started with it. No love at first sight perhaps, but it's definitely worth taking a step further.
4 min
Long live your annual report!
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
3 min
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