about B2B

Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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What you can learn from the perfect pool lift

Any product hit relies on more than a single good idea. And yes, marketing too has a role to play. Discover the secrets of product design agency Pars Pro Toto.

Search and be found, unlock LinkedIn’s full potential

Is LinkedIn just a stomping ground for recruiters? Does every one of your colleagues need a profile? And why refrain from posing with a cocktail on your picture?

Know what you’re doing: a revival of the basics

Are you all over the hottest marketing trends? Then double check whether you’ve also covered the basics.

The elements of value: why B2B buyers buy the things they buy

Why do people buy from you? The answer to that question is now more tangible than ever.

Why B2B can’t be without good design

Human beings are visual beings. B2B buyers are humans. You get where we’re going? We discuss the role of design in 5 quotes.

That’s how you play in the content Champions League

My 6 soccer lessons show you how to play in the content Champions League and expand your fan basis

How ABM tactics can make your client portfolio bloom

What is ABM, how can you launch your program today, and why should you think like a gardener

B2B Marketing on mobile, is that still possible?

Your complex B2B campaign on those damn mobile devices, so little time, so little patience: and yet it can be done! Like this

All copywriters must DIE

What happens when you send 2 copywriters to London on their own? Follow us from A to Z

Honestly, Is ABM not just smart B2B marketing?

Is ABM the next evolution of B2B marketing or an addition to the modern marketers’ toolkit?