data driven marketing

Google stands firm, phasing out Universal Analytics on July 1, 2023. As such, the era of GA4 is upon us. Ready?

Once a year the picturesque island of Texel turns into the woodstock of conversion and performance marketing. BBC was listening from the front row.

Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.

Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you

Growth Marketing is certainly trendy. Sounds plausible too. At first you expand your horizon to see what works, and then decide on the basis of data. But in B2B?

There's a thin line between online B2B and B2C searches, and in SEA, this confusion can cost you. Avoid unnecessary spending with our 5 SEA tactics for B2B.

Convincing clients virtually? Yikes. Help sales tell a more interesting story with our SPIN-sessions

Have you given up on press releases? Now try this: turn your PR into one BIG story and it will build your brand.

Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.

Are you all over the hottest marketing trends? Then double check whether you’ve also covered the basics.