Copywriting

Sound has strong emotional associations. Opening their CopyCon talk with a dentist’s drill, birdsong, and the iPhone alarm, two copywriters from an audio branding agency illustrated just how different an emotional reaction certain sounds can yield. Sound produces emotion, they told us, which in turn has the power to evoke memory. But how might we, as copywriters and marketers, use this power to our advantage?

Greetings, my name is Hanne, and this is my first Club Curiosity blog post. Which is quite embarrassing, considering I’ve been a copywriter at the BBC for two years now, and still haven’t copywritten my own article. Here we go.