Google stands firm, phasing out Universal Analytics on July 1, 2023. As such, the era of GA4 is upon us. Ready?
min
Performance
How do you gain control over the results of your campaigns?
Once a year the picturesque island of Texel turns into the woodstock of conversion and performance marketing. BBC was listening from the front row.
3 min
Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you
3 min
Growth Marketing is certainly trendy. Sounds plausible too. At first you expand your horizon to see what works, and then decide on the basis of data. But in B2B?
4 min
There's a thin line between online B2B and B2C searches, and in SEA, this confusion can cost you. Avoid unnecessary spending with our 5 SEA tactics for B2B.
5 min