Most B2B companies have too many brands. Legacy brands from acquisitions and product brand proliferation confuse customers and hinder your growth. Time for a bit of trimming.
3 min
Strategy
How do you take your brand, product or solution to your audience?
Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.
min
How your audience perceives your brand does not only depend on what they see, but also on what they hear from you. Sonic Branding is a good way to create an immersive experience. We share 7 golden tips to get started.
min
By removing cookies, a lot of things will change for the B2B Digital Marketer. So what are cookies? Why should we care whether they are gone? And what strategies can we implement as a B2B marketeer moving forward? Let’s take a look.
2 min
What happens when 2 marketers go on a quest to an ABM conference? They return with an enthusiastic new outlook and 6 golden tips, apparently! Discover them here.
4 min
Do you also shiver with every new slide showing windmills, forest landscapes and flower petals? Then you’ll surely be interested in lifting your sustainability communication to a higher level.
3 min
Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.
3 min
Want to score in the Far East? We passed by Mike Golden – Global Marketing Director at Brandigo China – to receive some useful tips
7 min
ABM or Account Based Marketing, we are all inundated with it on social media or through newsletters. Yet, it is not always clear how to get started with it. No love at first sight perhaps, but it’s definitely worth taking a step further. Here’s how to give your ABM story a ‘They lived happily ever... View Article
4 min
Convincing clients virtually? Yikes. Help sales tell a more interesting story with our SPIN-sessions
5 min