From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.
4 min
B2B branding
Do you also shiver with every new slide showing windmills, forest landscapes and flower petals? Then you’ll surely be interested in lifting your sustainability communication to a higher level.
3 min
Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.
3 min