The three pillars of marketing automation: leads, lead nurturing, and lead scoring What’s a ‘lead’? How can you do lead nurturing effectively? And how do you define who’s worth your while? Read on. 5 min Anne-Roos Vandezande
How to sell marketing automation to your boss in B2B? You’ve done the research and you’re convinced: marketing automation is what your company needs! But how do you get your boss on board? 4 min Anne-Roos Vandezande
Search and be found, unlock LinkedIn’s full potential Is LinkedIn just a stomping ground for recruiters? Does every one of your colleagues need a profile? And why refrain from posing with a cocktail on your picture? 4 min