Rejection stings. And not only does it sting, it also robs you of some real gems! Let’s talk about ideas, and more importantly, how we might nurture them.
The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.
From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.
Brilliant scientist, storytelling champion, and blessed with a great head of hair. We’ll never be exactly like Steven Pinker, but now at least we can write like him.
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).