Rejection stings. And not only does it sting, it also robs you of some real gems! Let’s talk about ideas, and more importantly, how we might nurture them.
3 min
b2b copywriting
Imparting the lessons long years on the Dark Side of purchasing have taught me in my second career as a marketeer. I went there so you don’t have to.
3 min
The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.
3 min
From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.
4 min
Brilliant scientist, storytelling champion, and blessed with a great head of hair. We’ll never be exactly like Steven Pinker, but now at least we can write like him.
8 min
The report that goes beyond the numbers: show the world what your company has to offer on a sustainable and ethical level.
3 min
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
3 min
Separate yourself from the pack with a distinct tone of voice and evolve into a B2B love brand.
4 min
Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.
4 min
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