martech

Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you

Online communication channels, there are just too many of them! Does that mean every platform has to be a part of your marketing mix? Hell no!

Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).

What’s a ‘lead’? How can you do lead nurturing effectively? And how do you define who’s worth your while? Read on.

You’ve done the research and you’re convinced: marketing automation is what your company needs! But how do you get your boss on board?

Have you given up on press releases? Now try this: turn your PR into one BIG story and it will build your brand.

Is LinkedIn just a stomping ground for recruiters? Does every one of your colleagues need a profile? And why refrain from posing with a cocktail on your picture?