Murmur

Good storytelling is all about framing. The right framing can turn a dry historical fact into a heartbreaking story of stolen innocence. For example…

Greetings, my name is Hanne, and this is my first Club Curiosity blog post. Which is quite embarrassing, considering I’ve been a copywriter at the BBC for two years now, and still haven’t copywritten my own article. Here we go.

Inspiration often strikes at the most surprising places. An experience that creative copywriter Britt shared as well. Or how a week of ‘resort lazing around’ got an extra sales touch.

Rejection stings. And not only does it sting, it also robs you of some real gems! Let’s talk about ideas, and more importantly, how we might nurture them.

Imparting the lessons long years on the Dark Side of purchasing have taught me in my second career as a marketeer. I went there so you don’t have to.

The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.

From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.

Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.

Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).

Discover the power of humour within B2B with a few practical tips.