Murmur

What does the world’s toughest trail race teach us about branding and brand experience? Run along for 3 key lessons from the Barkley Marathons.

Inspiration often strikes at the most surprising places. An experience that creative copywriter Britt shared as well. Or how a week of ‘resort lazing around’ got an extra sales touch.

Rejection stings. And not only does it sting, it also robs you of some real gems! Let’s talk about ideas, and more importantly, how we might nurture them.

Imparting the lessons long years on the Dark Side of purchasing have taught me in my second career as a marketeer. I went there so you don’t have to.

The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.

From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.

Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.

Online communication channels, there are just too many of them! Does that mean every platform has to be a part of your marketing mix? Hell no!

Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).

Discover the power of humour within B2B with a few practical tips.