We’ve been running PR campaigns for our B2B customers for years. So we should know a thing or two about press releases, trade media, journalists… right?
Well here’s a confession: for a while, we struggled to get results with PR. Response to our traditional press release declined – just like everyone else’s.
That’s when it hit us, we’re in a different age. So we took the challenge and found out how to make it BIG with B2B PR in the attention economy.
Check out our presentation to find out
- How the PR landscape has changed
- How you can build stories that capture the attention
- …and work that into an overall strategy
- With concrete exercises to get started
