b2b copywriting

Some ideas on ideas
Rejection stings. And not only does it sting, it also robs you of some real gems! Let’s talk about ideas, and more importantly, how we might nurture them.
3 min
Tales from the Dark Side
Imparting the lessons long years on the Dark Side of purchasing have taught me in my second career as a marketeer. I went there so you don’t have to.
3 min
How to tell a compelling story in six words
The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.
3 min
Long live your annual report!
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
3 min
How PR is making way for PR
Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.
4 min