data driven marketing

BBC gets fired up at B2B Marketing Ignite 2022
Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.
min
Are you decoding your data?
Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you
3 min
Account Based Marketing, love at second sight
ABM or Account Based Marketing, we are all inundated with it on social media or through newsletters. Yet, it is not always clear how to get started with it. No love at first sight perhaps, but it’s definitely worth taking a step further. Here’s how to give your ABM story a ‘They lived happily ever... View Article
4 min
How PR is making way for PR
Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.
4 min
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