Ideation

How about we start one of those business podcasts?
A popular topic in B2B and Employer Branding, but how do you get started with podcasting? And should you even bother starting one? Creative copywriter and podcast host Britt shares some tips.
min
What can Taylor Swift teach us about B2B marketing trends in 2024
With over 20,000 fans regularly showing up to her concerts just to stand outside the stadium—a phenomenon known as ‘Taylorgating’—the sense of belonging to ‘brand Taylor’ felt by her fans is far stronger than even the most lauded companies could hope for.
min