Ahaa

Sound has strong emotional associations. Opening their CopyCon talk with a dentist’s drill, birdsong, and the iPhone alarm, two copywriters from an audio branding agency illustrated just how different an emotional reaction certain sounds can yield. Sound produces emotion, they told us, which in turn has the power to evoke memory. But how might we, as copywriters and marketers, use this power to our advantage?

Whether from agencies, consultants or colleagues, too many presentations are just too boring. What do we learn from the most successful pitch formulas in BBC history?

AI is here and isn't going anywhere. Period. So, how do you use it concretely within B2B? Colleague and Creative Lead Dave explains.

There’s no escaping it as a B2B marketer: Account-Based Marketing (ABM) seems to be everywhere these days. And it has been for quite some time. Here’s how to start your own ABM journey in a creative and fun way.

Our colleagues visited OFFF, peeked over creative fences and came back with loads of inspiration, ideas and insights.

What do you get when you give 5 B2B experts the opportunity to investigate a topic of their own choice?

Google stands firm, phasing out Universal Analytics on July 1, 2023. As such, the era of GA4 is upon us. Ready?

At the UBA Trends Day 2023, Felipe Gomez gave what was easily one of the best keynotes in recent years. Let's see what we can learn.

Spend a few minutes online and you’d think the AI revolution is upon us. With the rise of AI generated images, a lot of designers are getting nervous. Our colleague Joachim explains why they shouldn’t be!

Most B2B companies have too many brands. Legacy brands from acquisitions and product brand proliferation confuse customers and hinder your growth. Time for a bit of trimming.