The best books about marketing aren’t about marketing. In Antifragile, Black Swan author Nassim Taleb unwittingly explains how marketers can thrive in a volatile world.
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Curated
Discoveries that piqued our curiosity
A popular topic in B2B and Employer Branding, but how do you get started with podcasting? And should you even bother starting one? Creative copywriter and podcast host Britt shares some tips.
min
With over 20,000 fans regularly showing up to her concerts just to stand outside the stadium—a phenomenon known as ‘Taylorgating’—the sense of belonging to ‘brand Taylor’ felt by her fans is far stronger than even the most lauded companies could hope for.
min
What better topic than AI to open our first Club Curiosity Talks with.
3 min
Copywriters need to come up with brilliant ideas at lightning speed, all while fighting deadlines and a sh*tload of self-criticism. How to survive this chaos, and turn it into creative confidence? Dan Nelken to the rescue!
3 min
What happens when 2 marketers go on a quest to an ABM conference? They return with an enthusiastic new outlook and 6 golden tips, apparently! Discover them here.
4 min
Brilliant scientist, storytelling champion, and blessed with a great head of hair. We’ll never be exactly like Steven Pinker, but now at least we can write like him.
8 min
When you know how people think, you know how to communicate. Get yourself acquainted with Daniel Kahneman’s brilliant work.
5 min
Why do people buy from you? The answer to that question is now more tangible than ever.
3 min