Copywriters need to come up with brilliant ideas at lightning speed, all while fighting deadlines and a sh*tload of self-criticism. How to survive this chaos, and turn it into creative confidence? Dan Nelken to the rescue!
3 min
Curated
Discoveries that piqued our curiosity
Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.
min
Four new insights from OFFF and Adworld that will help your B2B challenges.
7 min
Brilliant scientist, storytelling champion, and blessed with a great head of hair. We’ll never be exactly like Steven Pinker, but now at least we can write like him.
8 min
When you know how people think, you know how to communicate. Get yourself acquainted with Daniel Kahneman’s brilliant work.
5 min
Why do people buy from you? The answer to that question is now more tangible than ever.
3 min
What happens when you send 2 copywriters to London on their own? Follow us from A to Z
5 min