Creativity

Spend a few minutes online and you’d think the AI revolution is upon us. With the rise of AI generated images, a lot of designers are getting nervous. Our colleague Joachim explains why they shouldn’t be!

Rejection stings. And not only does it sting, it also robs you of some real gems! Let’s talk about ideas, and more importantly, how we might nurture them.

Copywriters need to come up with brilliant ideas at lightning speed, all while fighting deadlines and a sh*tload of self-criticism. How to survive this chaos, and turn it into creative confidence? Dan Nelken to the rescue!

Imparting the lessons long years on the Dark Side of purchasing have taught me in my second career as a marketeer. I went there so you don’t have to.

The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.

From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.

“So what do you do exactly? You… write?”. The life of a copywriter seems to be the biggest mystery since Area 51. But today, copywriter Jenta unveils some insight into her mythical life.

Four new insights from OFFF and Adworld that will help your B2B challenges.

Brilliant scientist, storytelling champion, and blessed with a great head of hair. We’ll never be exactly like Steven Pinker, but now at least we can write like him.

The report that goes beyond the numbers: show the world what your company has to offer on a sustainable and ethical level.