Creativity

Sound has strong emotional associations. Opening their CopyCon talk with a dentist’s drill, birdsong, and the iPhone alarm, two copywriters from an audio branding agency illustrated just how different an emotional reaction certain sounds can yield. Sound produces emotion, they told us, which in turn has the power to evoke memory. But how might we, as copywriters and marketers, use this power to our advantage?

Greetings, my name is Hanne, and this is my first Club Curiosity blog post. Which is quite embarrassing, considering I’ve been a copywriter at the BBC for two years now, and still haven’t copywritten my own article. Here we go.

Whether from agencies, consultants or colleagues, too many presentations are just too boring. What do we learn from the most successful pitch formulas in BBC history?

AI is here and isn't going anywhere. Period. So, how do you use it concretely within B2B? Colleague and Creative Lead Dave explains.

A popular topic in B2B and Employer Branding, but how do you get started with podcasting? And should you even bother starting one? Creative copywriter and podcast host Britt shares some tips.

Our colleagues visited OFFF, peeked over creative fences and came back with loads of inspiration, ideas and insights.

What do you get when you give 5 B2B experts the opportunity to investigate a topic of their own choice?

Inspiration often strikes at the most surprising places. An experience that creative copywriter Britt shared as well. Or how a week of ‘resort lazing around’ got an extra sales touch.

At the UBA Trends Day 2023, Felipe Gomez gave what was easily one of the best keynotes in recent years. Let's see what we can learn.

Spend a few minutes online and you’d think the AI revolution is upon us. With the rise of AI generated images, a lot of designers are getting nervous. Our colleague Joachim explains why they shouldn’t be!