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Curiosity

Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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Curated

BBC gets fired up at B2B Marketing Ignite 2022

Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.
Murmur

How to tell a compelling story in six words

The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.
Ahaa

Sonic Branding: The value of intentional audio use in your marketing strategy 

How your audience perceives your brand does not only depend on what they see, but also on what they hear from you. Sonic Branding is a good way to create an immersive experience. We share 7 golden tips to get started.
Ahaa

Are you decoding your data?

Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you
Murmur

Daring breeds daring: how to help B2B buyers take action

From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.
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