Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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Are you lost in your own brand overgrowth?

Most B2B companies have too many brands. Legacy brands from acquisitions and product brand proliferation confuse customers and hinder your growth. Time for a bit of trimming.

Stress free in summer 2023 with GA4 at your back

No, that wasn’t a sneaky typo in the title. 2023 is shaping up to be a year of change for marketers, both B2C and B2B, all over the world. With Google Analytics 4, Google makes a jump towards the future. Will you jump as well?

BBC gets fired up at B2B Marketing Ignite 2022

Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.

How to tell a compelling story in six words

The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.

Sonic Branding: The value of intentional audio use in your marketing strategy 

How your audience perceives your brand does not only depend on what they see, but also on what they hear from you. Sonic Branding is a good way to create an immersive experience. We share 7 golden tips to get started.
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