What happens when 2 marketers go on a quest to an ABM conference? They return with an enthusiastic new outlook and 6 golden tips, apparently! Discover them here.
Do you also shiver with every new slide showing windmills, forest landscapes and flower petals? Then you’ll surely be interested in lifting your sustainability communication to a higher level.
Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.
“So what do you do exactly? You… write?”. The life of a copywriter seems to be the biggest mystery since Area 51. But today, copywriter Jenta unveils some insight into her mythical life.
Want to score in the Far East? We passed by Mike Golden – Global Marketing Director at Brandigo China – to receive some useful tips