Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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How to sell marketing automation to your boss in B2B?

You’ve done the research and you’re convinced: marketing automation is what your company needs! But how do you get your boss on board?

B2B PR making it BIG in the attention economy

Have you given up on press releases? Now try this: turn your PR into one BIG story and it will build your brand.

How 3D graphics change the way you communicate

Presenting your portfolio, be it service or tangible solutions, is a key part in your communication. But the way to do that is changing drastically.

5 lessons from Tintin on tone of voice in B2B

Separate yourself from the pack with a distinct tone of voice and evolve into a B2B love brand.

How PR is making way for PR

Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.
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