Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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How 3D graphics change the way you communicate

Presenting your portfolio, be it service or tangible solutions, is a key part in your communication. But the way to do that is changing drastically.

5 lessons from Tintin on tone of voice in B2B

Separate yourself from the pack with a distinct tone of voice and evolve into a B2B love brand.

How PR is making way for PR

Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.

What you can learn from the perfect pool lift

Any product hit relies on more than a single good idea. And yes, marketing too has a role to play. Discover the secrets of product design agency Pars Pro Toto.

Search and be found, unlock LinkedIn’s full potential

Is LinkedIn just a stomping ground for recruiters? Does every one of your colleagues need a profile? And why refrain from posing with a cocktail on your picture?
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