Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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Are you decoding your data?

Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you

Daring breeds daring: how to help B2B buyers take action

From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.

You & AI: embracing the age of the robot in your marketing strategy

Artificial intelligence and machine learning heavily influence the digital marketing landscape. BBC explains the impact on their way of working, as well as the impact on the way they deal with customers.

Digital Marketing in a world without cookies

By removing cookies, a lot of things will change for the B2B Digital Marketer. So what are cookies? Why should we care whether they are gone? And what strategies can we implement as a B2B marketeer moving forward? Let’s take a look.

The 6 golden rules for creativity-based ABM marketing

What happens when 2 marketers go on a quest to an ABM conference? They return with an enthusiastic new outlook and 6 golden tips, apparently! Discover them here.
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