Most B2B companies have too many brands. Legacy brands from acquisitions and product brand proliferation confuse customers and hinder your growth. Time for a bit of trimming.
Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.
Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you