Daring breeds daring: how to help B2B buyers take action
From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.
You & AI: embracing the age of the robot in your marketing strategy
Artificial intelligence and machine learning heavily influence the digital marketing landscape. BBC explains the impact on their way of working, as well as the impact on the way they deal with customers.
The 6 golden rules for creativity-based ABM marketing
What happens when 2 marketers go on a quest to an ABM conference? They return with an enthusiastic new outlook and 6 golden tips, apparently! Discover them here.
Sustainability in communication: keep your hands clean from greenwashing
Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.
Ni hao! Say hello to B2B marketing in China
Want to score in the Far East? We passed by Mike Golden – Global Marketing Director at Brandigo China – to receive some useful tips
