Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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The elements of value: why B2B buyers buy the things they buy

Why do people buy from you? The answer to that question is now more tangible than ever.

Why B2B can’t be without good design

Human beings are visual beings. B2B buyers are humans. You get where we’re going? We discuss the role of design in 5 quotes.

That’s how you play in the content Champions League

My 6 soccer lessons show you how to play in the content Champions League and expand your fan basis

How ABM tactics can make your client portfolio bloom

What is ABM, how can you launch your program today, and why should you think like a gardener

B2B Marketing on mobile, is that still possible?

Your complex B2B campaign on those damn mobile devices, so little time, so little patience: and yet it can be done! Like this
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