Sustainability in communication: keep your hands clean from greenwashing
Greenwashing, what it’s all about? And why should you stay away from this dirty business? Nick explains to you the importance of strategic B2B sustainability communication.
Debunked: the mythical world of the B2B copywriter
“So what do you do exactly? You… write?”. The life of a copywriter seems to be the biggest mystery since Area 51. But today, copywriter Jenta unveils some insight into her mythical life.
Ni hao! Say hello to B2B marketing in China
Want to score in the Far East? We passed by Mike Golden – Global Marketing Director at Brandigo China – to receive some useful tips
Striking B2B tips and tricks from OFFF and AdWorld
Four new insights from OFFF and Adworld that will help your B2B challenges.
When a cognitive scientist starts dishing out writing tips
Brilliant scientist, storytelling champion, and blessed with a great head of hair. We’ll never be exactly like Steven Pinker, but now at least we can write like him.
