Helping your sales as a marketeer in times of corona
Convincing clients virtually? Yikes. Help sales tell a more interesting story with our SPIN-sessions
Thinking Fast, and Slow: a must-read for any marketer
When you know how people think, you know how to communicate. Get yourself acquainted with Daniel Kahneman’s brilliant work.
Long live your annual report!
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
The three pillars of marketing automation: leads, lead nurturing, and lead scoring
What’s a ‘lead’? How can you do lead nurturing effectively? And how do you define who’s worth your while? Read on.
