Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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What can Taylor Swift teach us about B2B marketing trends in 2024

With over 20,000 fans regularly showing up to her concerts just to stand outside the stadium—a phenomenon known as ‘Taylorgating’—the sense of belonging to ‘brand Taylor’ felt by her fans is far stronger than even the most lauded companies could hope for.

How to start your ABM Journey: A Guide for B2B Marketing and Sales Leaders

There’s no escaping it as a B2B marketer: Account-Based Marketing (ABM) seems to be everywhere these days. And it has been for quite some time. Here’s how to start your own ABM journey in a creative and fun way.

OFFF Barcelona 2024 – Creative trends in B2B and beyond

Our colleagues visited OFFF, peeked over creative fences and came back with loads of inspiration, ideas and insights.

How generative AI is changing the B2B world forever

What better topic than AI to open our first Club Curiosity Talks with. 

AI unlocked: 5 different perspectives on the new technology

What do you get when you give 5 B2B experts the opportunity to investigate a topic of their own choice?
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