Tales from the Dark Side
Imparting the lessons long years on the Dark Side of purchasing have taught me in my second career as a marketeer. I went there so you don’t have to.
Are you lost in your own brand overgrowth?
Most B2B companies have too many brands. Legacy brands from acquisitions and product brand proliferation confuse customers and hinder your growth. Time for a bit of trimming.
Stress free in summer 2023 with GA4 at your back
No, that wasn’t a sneaky typo in the title. 2023 is shaping up to be a year of change for marketers, both B2C and B2B, all over the world. With Google Analytics 4, Google makes a jump towards the future. Will you jump as well?
BBC gets fired up at B2B Marketing Ignite 2022
Three brave BBC'ers crossed the canal, all too aware they’d have to endlessly explain that they work for BBC, but not the BBC. Bless their souls. Luckily, some fresh insights made it worthwhile.
How to tell a compelling story in six words
The world is full of stories. Even six words can paint an emotional picture, and our B2B copywriter Delphine will show you how it’s done. Her partner in crime? Ernest Hemingway.
