Thinking Fast, and Slow: a must-read for any marketer
When you know how people think, you know how to communicate. Get yourself acquainted with Daniel Kahneman’s brilliant work.
Long live your annual report!
Your annual report is a must-read. But to get everyone to read it, you've got to do something with it first. (And we mean more than just sending out a press release).
The three pillars of marketing automation: leads, lead nurturing, and lead scoring
What’s a ‘lead’? How can you do lead nurturing effectively? And how do you define who’s worth your while? Read on.
How to sell marketing automation to your boss in B2B?
You’ve done the research and you’re convinced: marketing automation is what your company needs! But how do you get your boss on board?