A little boy with ducks on his shirt
Good storytelling is all about framing. The right framing can turn a dry historical fact into a heartbreaking story of stolen innocence. For example…
(Re) Discovering the power of audio at CopyCon 2024
Sound has strong emotional associations. Opening their CopyCon talk with a dentist’s drill, birdsong, and the iPhone alarm, two copywriters from an audio branding agency illustrated just how different an emotional reaction certain sounds can yield.
Sound produces emotion, they told us, which in turn has the power to evoke memory. But how might we, as copywriters and marketers, use this power to our advantage?
If only everyone had a bit of Kimou Meyer in them
Greetings, my name is Hanne,
and this is my first Club Curiosity blog post. Which is quite embarrassing, considering I’ve been a copywriter at the BBC for two years now, and still haven’t copywritten my own article.
Here we go.
5 BBC formulas to unbore your presentations
Whether from agencies, consultants or colleagues, too many presentations are just too boring. What do we learn from the most successful pitch formulas in BBC history?
Play it safe, bet big: a new marketing paradigm
The best books about marketing aren’t about marketing. In Antifragile, Black Swan author Nassim Taleb unwittingly explains how marketers can thrive in a volatile world.
