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Curiosity

Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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Murmur

If only everyone had a bit of Kimou Meyer in them

Greetings, my name is Hanne, and this is my first Club Curiosity blog post. Which is quite embarrassing, considering I’ve been a copywriter at the BBC for two years now, and still haven’t copywritten my own article. Here we go.
Ahaa

5 BBC formulas to unbore your presentations

Whether from agencies, consultants or colleagues, too many presentations are just too boring. What do we learn from the most successful pitch formulas in BBC history?
Curated

Play it safe, bet big: a new marketing paradigm

The best books about marketing aren’t about marketing. In Antifragile, Black Swan author Nassim Taleb unwittingly explains how marketers can thrive in a volatile world.
Ahaa

AI – you ain’t seen nothing yet

AI is here and isn't going anywhere. Period. So, how do you use it concretely within B2B? Colleague and Creative Lead Dave explains.
Curated

How about we start one of those business podcasts?

A popular topic in B2B and Employer Branding, but how do you get started with podcasting? And should you even bother starting one? Creative copywriter and podcast host Britt shares some tips.
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