Seriously
curious
about B2B

Thoughts, discoveries and lessons from the world of B2B marketing, brought to you by the people that live it every day. Learn something new today, get curious.

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Ahaa

5 lessons from Tintin on tone of voice in B2B

Separate yourself from the pack with a distinct tone of voice and evolve into a B2B love brand.
Murmur

How PR is making way for PR

Traditional PR is having a hard time. Here’s two ways to innovate and increase your impact.
Dash

What you can learn from the perfect pool lift

Any product hit relies on more than a single good idea. And yes, marketing too has a role to play. Discover the secrets of product design agency Pars Pro Toto.
Dash

Search and be found, unlock LinkedIn’s full potential

Is LinkedIn just a stomping ground for recruiters? Does every one of your colleagues need a profile? And why refrain from posing with a cocktail on your picture?
Murmur

Know what you’re doing: a revival of the basics

Are you all over the hottest marketing trends? Then double check whether you’ve also covered the basics.
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