Sonic Branding: The value of intentional audio use in your marketing strategy
How your audience perceives your brand does not only depend on what they see, but also on what they hear from you. Sonic Branding is a good way to create an immersive experience. We share 7 golden tips to get started.
Are you decoding your data?
Data is crucial. But how do you keep from drowning in a sea of numbers and acronyms? Not to worry, we’ve prepared three practical tips for you
Daring breeds daring: how to help B2B buyers take action
From buying that hugely expensive machine to replacing entire backend systems: every day, you’re asking your customers to do things they’d rather not. Convincing them takes more than just more thinking, it takes daring.
You & AI: embracing the age of the robot in your marketing strategy
Artificial intelligence and machine learning heavily influence the digital marketing landscape. BBC explains the impact on their way of working, as well as the impact on the way they deal with customers.
Digital Marketing in a world without cookies
By removing cookies, a lot of things will change for the B2B Digital Marketer. So what are cookies? Why should we care whether they are gone? And what strategies can we implement as a B2B marketeer moving forward? Let’s take a look.